Write a 4–6 page paper in which you:  Prepare an overview of the product, its brand category, and the niche that it is intended to fill. Evaluate the unfilled product niche, focusing on the demands of a specific market segment(s). Analyze the likely market segment(s) and its expectations for the fictional brand. Design a brand image for the campaign that fits the market niche on which the brand is focused. Develop a campaign theme to communicate that image to the target market. Outline a sample advertisement in which you illustrate both the campaign theme and brand image. Go Basic Search: Start Your Research Here to locate at least three quality academic resources in this assignment. Note: Wikipedia and other websites do not qualify as academic resources. 

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