A well known tool to develop consumer profiles and segments is the so-called VALS model

Go to the link below to know about the model


and go to the link to take the survey, 

VALS™ | US VALS™ Survey | SBIWhat’s your VALS type? Take the VALS survey and find out!

A) What profile (type) do you belong to? Do you identify with this assessment outcome? Does is capture your own self perception? Comment.

B) Is this model useful for segmentation? How?  Comment


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