Name of organization: The Little Red Wagon Foundation

This 3 pages. analysis criticize the look, feel, channels, and utility of your chosen non-profit organization’s handling of its online presence. This should focus on mainly criticizing the organization.


Extensively answer the following:

Using what you’ve learned about graphic and document design, analyze the organization’s website, in terms of its effectiveness in helping to engage participants, volunteers, or donors. Can anyone visiting the site easily understand the organization’s purpose? Can visitors find important information easily?

Does the organization have any social media presence? If it has a Facebook page, does the page provide helpful information about the organization? Does the Facebook page also contain the URL for the organization’s website, but also work self-sufficiently, so both channels can capture audience’s interest?

Does the organization use Twitter, Instagram, YouTube, LinkedIn or other forms of social media? If the non-profit does use one or more of these channels to reach their target audience, is the content more or less replicated across different channels, just changing to accommodate limitations of space or display items? How effectively do these forms of social media (i) engage the target audience, (ii) gain a wider audience for it, and (iii) help the non-profit achieve its stated goals?


Content: Addresses suitability of website to organization’s goals and audience. • Notes readability of website. • Analyzes use of social media to read intended audience. • Analyzes all channels the non-profit could use to achieve better outreach and goals.


Credibility: Provides specifics to back up generalizations. • Uses documented research to arrive at conclusions. • Displays appropriate use of logic. • Shows mastery of conventions for handling reports.


Clarity: Avoids expletives and vague pronoun subjects • (there is/there are/it is) or vague pronoun subjects (-2 each) • Avoids burying the subject far into the sentence or separating subject and verb with too much detail. Avoids passive construction. • Uses action verbs.


Continuity: Uses transitions, sequencing, and common grammatical subjects to tie sentences together. Makes correct use of sentence emphasis positions.


Coherence: Uses thesis, paragraph head, body, and foot structure consistently.


Formatting: Uses appropriate letter or email format. • Uses appropriate business format (spacing, margins, subheadings). Passes the “eyeball” test in formatting, fonts, margins.


Mechanics: Avoids typographical, spelling, grammar, punctuation, or usage errors.

  • Posted: 4 years ago
  • Due: 24/02/2016
  • Budget: $15

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