You are having lunch with a few of your coworkers when the discussion turns to the topic of corporate blogs. One of your friends works in the IT group and reveals that she has just completed an online poll of a random sample of 5 percent of the company’s employees in which 73 percent responded “yes” when asked if they support the creation of a corporate blog. Your friend is highly enthusiastic about the results and plans to approach her manager that afternoon to recommend that she be allowed to spend up to 25 percent of her time over the next two months implementing and promoting a corporate blog for your firm. What do you say to your friend?

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