Evaluating the data collected from environmental analysis, thecorporate executives of F&S Pharma Inc. realized that it wasthe right time to

expand the business. The company’s vision was accordingly adjustedfrom “To Be the Best in the Pharmaceutical Industry” to “ToMake

Good Health Accessible to Everyone around the Globe.” To supportthe new vision, the executives decided that the company would firstenter

the Asian market where its growth potential would be huge. Tofurther support these decisions, the general managers of differentSBUs and

the functional managers formulated their own strategies. Which ofthe following approaches to the development of strategy does thisbest


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