I’m studying for my Psychology class and need an explanation.

Task 5

In this week’s Task you will explore social influence.

Read from your textbook pages 15-17 and chapter 16 of Together: The Science of Social Psychology.

Think about how conformity, compliance, and obedience differ.

Watch these videos and think about why they are appealing:

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Advertisements can be very persuasive as we’ve just seen.

Research and choose an advertisement that appeals to customers’ sense of wanting to belong to a group OR one that appeals to customers who want to be recognized as an individual.

Submit this commercial (or link to the commercial) along with a 300-500 word essay answering the following questions:

What is more appealing to consumers, belonging to a group or being an individual? Why? How does the commercial you chose illustrate this?

Be sure to use APA formatting and support your answers using formal knowledge gained in class through your readings, videos, discussions, or your own academic research outside of class.

Upload your work to Moodle.

Online students – your assignment is due by Sunday night at 11:59 p.m.

On-ground students – your assignment is due before you report to class.



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