I’m trying to study for my Communications course and I need some help to understand this question.

Analysis must be no longer than 2 pages (12 point font, double-spaced, 1-inch margins). You may also include one exhibit (tables, graphs, etc.—no paragraphs of text)

WEEK 6: CORPORATE STRATEGY DIVERSIFICATION-LVMH Global Luxury Industry.

Assignment Questions:

  1. Why has LVMH been such a dominant player in the global luxury business? What are the skills, competences, and resources that it uses to nurture its leadership position in the industry?
  2. Critically examine the portfolio of brands and business that LVMH has built. What are the sources of synergy that can be identified across the portfolio? How would you characterize the quality of the portfolio?
  3. What alternative course of strategy would you recommend to LVMH as it pursues the ambitious plan of doubling it sales and profits in five years?



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