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Why is it important to research competitors? A precise understanding of a competitor’s strengths and weaknesses is an important prerequisite for developing a strategy to compete against it. Whether competitors can carry out their strategies and reach their goals depends on their resources and capabilities.

Write a two-page APA-formatted paper, using a minimum of three peer-reviewed references, describing a Competitor’s Strengths and Weakness analysis in the following areas:

• Brand image
• Product Innovation
• Service
• Extensive distribution
• Economies of Scale
• Logistics

The rubric for written assignments is shown below. Please read it carefully to understand the expectations for written assignments.

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