I’m working on a Marketing question and need guidance to help me study.
To begin, reflect on the foundations of healthcare marketing as discussed in the opening chapters of the two course textbooks and review the module resources. Next, access websites to find the mission/vision/value statements for the following types of organizations:
University hospital
Hospital/healthcare system
Not-for-profit community hospital
Ambulatory surgery center
Skilled nursing facility
In a 1- to 2-page paper, address the following critical elements:
Challenges: Discuss any challenges you encountered finding these organizations’ mission/vision/values statements. Further, discuss any surprising or unexpected things you found.
Commonality: What do the organization’s’ statements have in common? How do they differ?
Alignment: Why is it important for a healthcare organization to align its mission, vision, and values to its marketing efforts?
Support your responses by referencing the module resources. Also, feel free to refer to your own research to support your work. Be sure to use this pr