I’m studying for my Marketing class and don’t understand how to answer this. Can you help me study?
Answer the two discussion questions below using the attached pages from the book ONLY! No other sources.
Additional to the answers ill need 8 replies.
1. What is a product? Describe the differences between convenience products, shopping products, specialty products, and unsought products. What is the difference between a product line and a product mix?
2. Describe each of the stages of the product development process. Discuss the choices that a marketer makes at each stage.
Describe the process in terms of a physical product that you are familiar with, or take the role of product manager for a company that manufacturers home lighting. You have been tasked with developing a line of table lamps that use LEDs