News Corporation is one of the world’s largest entertainment companies that includes Twentieth Century Fox films, Fox Broadcasting, Fox News, the FX, and various satellite, cable, and publishing properties. The company provided revenue disclosures by its major product segments in the notes to its financial statements as follows: For the Year Ended June 30, 2009Major Product Segments (in millions)Filmed Entertainment ………….. $ 5,936Television …………….. 4,602Cable Network Programming …….. 5,580Direct Broadcast Satellite Television ….. 3,760Magazines and Inserts ………… 1,168Newspapers and Information Services ….. 5,858Book Publishing …………. 1,141Other ……………….. 2,378Total revenues …………… $30,423a. Provide a vertical analysis of the product segment revenues.b. Are the revenues of News Corporation diversified or concentrated within a product segment? ExplainView Solution:
News Corporation is one of the world s largest entertainment companies that



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